Maroons and XXXX 'give a XXXX' to celebrate pride of Queensland

Queensland will now have an even deeper connection to the mighty Queensland Maroons this State of Origin series thanks to XXXX, Queensland Rugby League’s longest-running partner and one of Queensland’s most iconic brands.

XXXX is giving its prominent branding on the sleeve of the Maroons jersey to regional Queensland communities at Game II and III of the 2022 Origin series.

The brand will be swapping out its iconic XXXX logo with individual Queensland postcodes so every time the Maroons run out, players will be proudly wearing 18 communities’ postcodes on their sleeves.

The aim of the swap is to celebrate a sense of Queensland pride, love of footy, and mateship – all attributes of a true Queenslander.

Game II will feature communities close to player hearts, from hometowns to local clubs. As the series returns to Brisbane for Game III, a further 18 Queensland town postcodes will be applied to the sleeves.

These towns have been hand picked as communities that best embody the Queensland spirit of mateship and triumph in the face of adversity.

XXXX brand director Chris Allan said “XXXX has been a proud Queenslander for 144 years, and one of the things that makes it great is its communities".

"The Maroons are running out on the pitch representing all of the regions and we wanted to bring some recognition of this to the Origin arena," Allan said.

“However you celebrate Origin this year, whether it be with mates at home or at the pub with a XXXX in hand, cheer on the Maroons and all the towns right across the state that fill us with that Queensland pride.

"Maybe a postcode important to you will be on the jersey."

Charleville is the proud home of Maroons second rower Kurt Capewell, who will wear 4470 on his sleeve during the Perth game on Sunday, June 26.

Capewell said the opportunity to carry the postcode of his hometown on his jersey was something he and his family would treasure.

“Charleville is where I started my rugby league journey, so it’s a real honour to play for the Maroons and wear the 4470 postcode on my sleeve," Capewell said.

“It’s a fantastic initiative and one that the QRL and XXXX should be extremely proud of. These communities are close to our hearts and it’s a fitting tribute to the places that make this state great.”

XXXX has also created a three-part docuseries focusing on three communities  – Bundaberg, Barcaldine, and Charleville.

The docuseries spotlights real Queensland communities and shows what makes the state the best in the country. The full-length content pieces will premiere to coincide with the game days and will be available online at xxxx.com.au/QRL.

Game II postcodes